Four disciplines that share one feedback loop
Brands engage us for any of the four services below. In practice, most engagements end up combining at least three of them — that's where the compounding starts.
The right creators, contracted and accountable
We don't run scrape-and-blast outreach. Every creator we work with is vetted manually against the brand category, brand-safety bar and historical engagement patterns. They sign a contract, deliver against a brief, and stay accountable through monthly performance reviews.
What's included
- Category and audience mapping
- Sourcing through TikTok Creator Marketplace and direct outreach
- Vetting against brand-safety and FTC-disclosure track record
- Contracting (usage rights, exclusivity, FTC-compliant disclosures)
- Brief development and creator alignment
- Monthly performance review per creator
Deliverables
- Contracted creator pool (typically 5–12 per engagement)
- Monthly creator performance dashboard
- End-of-engagement roster handoff document
Typical engagement model
Retainer + per-creator fee. 90-day minimum.
Anti-patterns we won't touch
- ✗ Buying followers or engagement on creator accounts
- ✗ Operating fake or impersonating creator accounts
- ✗ Posting without proper #ad / Branded Content disclosure
- ✗ Off-platform automation that violates TikTok ToS
Content production lab
From raw footage to posted, platform-native edit. Color graded, captioned, hook tested.
Typical engagement model
Per-deliverable pricing or monthly volume retainer.
Vertical-first video built for the feed
Our Brass Studio team handles the production pipeline end-to-end: scripting, hook design, shoot direction, editing, color and sound. Output is built for the TikTok feed first — vertical, sound-on, captioned for accessibility, with the hook in the first second.
What's included
- Concept & script development (3–6 variants per brief)
- Direction notes for creator-led shoots
- Editing, color grading, sound design
- Caption and on-screen text design
- Hook variant generation for testing
- Asset packaging for organic + paid distribution
Deliverables
- Vertical-edited videos (typically 8–20 per month)
- Hook variants for paid A/B testing
- Captioned versions for accessibility compliance
- Asset library handover at end of engagement
Posting cadence and community that compound over months
Moontide Collective runs the day-to-day on every managed account: posting cadence, community management, content-calendar discipline. We treat each managed account like an asset that should grow over months and quarters — not a single-campaign deliverable.
What's included
- Monthly content calendar aligned to campaign goals
- Posting at recommended times across managed accounts
- Community management (comments, DMs, mentions)
- Trend monitoring and rapid-response posting
- Weekly engagement-quality review (not just volume)
- Compliance check against TikTok Community Guidelines on every post
Deliverables
- 12–20 platform-native posts per month per managed account
- Weekly community-management activity log
- Monthly performance dashboard with engagement-quality breakdown
Creator growth lab
Cadence, calendar and community for managed accounts.
Typical engagement model
Monthly retainer per managed account. 90-day minimum.
UGC ads testing
Hook variants and creative testing on TikTok Ads Manager for e-commerce brands.
Typical engagement model
Retainer + percentage of media spend. Client owns the ad account.
Hook testing, format variants, scaled winners
Velvet Fox Lab is our paid-social testing function. We run structured A/B tests on TikTok Ads Manager — different hooks, formats and creator voices — under a disciplined scaling framework. Winners get scaled, losers get killed, and everything goes into our internal creative library so the next test starts from a stronger baseline.
What's included
- Hook and format hypothesis design
- Campaign and ad-set structure on TikTok Ads Manager
- Daily bid and budget management
- Statistical-significance thresholds before scaling
- Weekly creative-library refresh
- Performance attribution into Logic Target Agency Platform
Deliverables
- 8–12 creative variants per month, tested under structured framework
- Weekly performance breakdown by hook / format / creator
- Scaling playbook for top performers
- Monthly written readout with recommendations
Three typical engagement shapes
Most brands enter through one of three shapes. Each has a defined minimum, deliverable cadence and reporting commitment.
| Shape | Includes | Minimum term | Best for |
|---|---|---|---|
| Pilot | Curation + Production + 1 paid test cycle | 30 days | Brands validating creator channel for the first time |
| Growth | All four disciplines, single managed account | 90 days | Brands committed to TikTok as a primary channel |
| Portfolio | All four disciplines, 2–5 managed accounts | 180 days | Multi-brand operators and holdcos |
Which shape fits your brand?
Send us a one-paragraph description of your category and current paid baseline. We'll come back with a recommendation.
Book a discovery call →